To join our UI UX Design Course in Kolkata, you don’t need any prior design experience. Basic computer knowledge and a creative mindset are enough to get started. Whether you’re a student, working professional, or someone switching careers, our course is open to all. At Be Tech Academy, we believe that passion matters more than qualifications. Our UI UX Design Course Fees are affordable and structured to suit every learner’s budget. All you need is a laptop and internet connection to attend the classes and start your design journey with confidence and clarity.
Digital Marketing with UI/UX Design Mastery
Be Tech Academy offers a career-focused UI UX Design Course in Kolkata that blends creativity with practical design skills. Learn user interface design, user experience strategies, wireframing, prototyping, and industry tools like Figma and Adobe XD from experienced mentors. Whether you’re a beginner or upgrading your skills, this course is tailored for real-world success. We also offer transparent and affordable UI UX Design Course Fees, making it easier for students and professionals to get quality training without breaking the bank. Join Be Tech Academy and start your journey towards becoming a skilled UI/UX designer today.
Course Fees: Digital Marketing + UI/UX (Combo Course): ₹8,999
Either Digital Marketing or UI/UX (Single Course): ₹5,999
Class Mode: Online. It is mandatory for the candidate to have a laptop/desktop.
Internship: Available.
DIGITAL MARKETING 2.0
Course Overview:
In this 40-hour online training, learners will explore how to leverage free AI tools to supercharge their digital marketing strategies. From content creation and SEO to email marketing and automation, this hands-on course empowers students to build and optimize campaigns with minimal resources and maximum impact.
❒ Duration:
40 hours (Can be delivered over 4–6 weeks)
❒ Delivery Mode:
Live online classes (with recordings), hands-on projects, tool walkthroughs, and assessments
❒ Course Modules & Schedule
🔹 Module 1: What is Digital Marketing & Introduction to AI in Digital Marketing (2 hours)
What is AI and its role in marketing
Benefits and limitations
Overview of digital marketing
Overview of free AI tools we’ll use (ChatGPT, Notion AI, Google Tools, etc.)
🔹 Module 2: Market & Competitor Research with AI (2 hours)
Using AI for audience persona generation (ChatGPT, Poe, Perplexity)
Competitor analysis using free SEO tools (Ubersuggest free tier, Google Trends, SimilarWeb)
Keyword research using AI
Practical exercise: Create 3 customer personas using ChatGPT
🔹 Module 3: Content Marketing Strategy with AI (4 hours)
Content calendars with Notion AI / Trello + ChatGPT
AI for blog post generation and topic ideation
Repurposing long-form content into social posts
Using ChatGPT to write SEO-optimized articles (prompt engineering focus)
Hands-on: Create a 1-month content calendar + 2 blog posts
🔹 Module 4: SEO with AI Assistance (6 hours)
On-page SEO recommendations using ChatGPT + Google Search Console
Keyword clustering using AI
Writing optimized meta titles/descriptions
Using free tools like SEO Minion, Google Search Console, Ubersuggest (free), Screaming Frog (free version)
Hands-on: Optimize an existing webpage/blog post
🔹 Module 5: Social Media Planning & Engagement (4 hours)
Social media content planning with Notion AI
Caption writing & hashtag generation
AI for trend monitoring (Google Trends, Trendhunter, Exploding Topics)
ChatGPT + Buffer (free) or Hootsuite (free trial) for scheduling simulation
Hands-on: Create 1-week cross-platform social media content plan
🔹 Module 6: Traffic Growth Strategies: SEO & Paid Ads (1 hours)
Local SEO
Google Ads
Meta Ads
Pre Marketing And Link Building.
🔹 Module 7: Analytics & Reporting with AI (4 hours)
Understanding digital marketing KPIs
Using Google Looker Studio (free) to create dashboards
Using ChatGPT to summarize performance reports
Data storytelling basics with AI-generated insights
Hands-on: Create a weekly performance dashboard + summary email
🔹 Module 8: AI for Funnels, Landing Pages & CRO (4 hours)
Building simple landing page wireframes (Carrd or Notion)
Conversion copywriting with ChatGPT
Microcopy optimization for CTAs
Funnel planning using AI mind-mapping
Hands-on: Draft a landing page + funnel outline with AI
🔹 Module 9: AI Ethics & Limitations in Marketing (2 hours)
Biases in AI-generated content
Google’s guidelines on AI content
Ensuring content originality (Grammarly, Quillbot, Copyleaks)
Dos and don’ts when using AI in client work
🔹 Module 10: Final Capstone Project & Certification (2 hours)
Students choose a niche and develop:
Audience persona
Content plan
SEO blog post
Email sequence
Social post plan
Basic funnel plan
Peer review + Instructor feedback
Course wrap-up and certification issuance
❒ Free AI Tools Used Throughout the Course:
ChatGPT (Free version)
Google Tools – Trends, Search Console, Looker Studio, Sheets
Notion AI (Free plan)
Ubersuggest (Free tier)
SEO Minion
Mailchimp / MailerLite (Free plans)
Buffer / Hootsuite (Free plan/trial)
Carrd (Free)
Whimsical / Miro (Free plans)
Grammarly, Quillbot, Copyleaks (Free tiers)
Perplexity / Poe (Free)
UI/UX GRAPHIC DESIGNING
❒ Module 1: Foundations of UI/UX Design
What is UI/UX
What is UX and why it is important
Principle of UI Design (Rhythm, Balance, Unity, Proportion, Contrast, Dominance)
Basic Terminologies Associated with UI Design
Laws of UX (lawsofux.com)
Color Theory and Font Selection
Outcome: Students understand how UI/UX influences product success, and are fluent in foundational terminology and principles.
❒ Module 2: UI Layout Systems and Design Patterns
Design Systems
Grids in UI
UI Grids for Complex Content
Advanced UI Design Elements
Snackbars
Sheets
Search
Onboarding
Dialogues
Controls and Chips
Outcome: Students learn how to structure UIs for simplicity and scalability using grids and components.
❒ Module 3: UX Research and Product Design Models
Atomic UX Research (EFIR Rule)
Models of Product Design:
Google HEART
MoSCoW Method of Prioritization
The Kano Model
UX Honeycomb Framework
Outcome: Students are equipped to research user behavior and apply data-driven models to guide product design decisions.
❒ Module 4: Prototyping & Visual Design Tools
Prototyping with Figma (Basics)
Introduction to Graphic Designing for UI/UX with Photoshop
Introduction to Vector Art Design for UI/UX with Illustrator
❒ Outcome: Students can create wireframes, high-fidelity UIs, and interactive prototypes using industry-standard tools.
❒ Module 5: AI for UI
Image Generation with GenAI (Leonardo.ai, Fooocus)
Prototyping with Vercel V0
UI Generation with ChatGPT-4.o
Reverse Engineering AI based UI Generation in Figma
Advanced Prototyping Automation with Readdy.ai
Outcome: Students learn to collaborate with AI to generate layouts, components, and entire user flows, making them future-ready designers.