Modules:

Module 1: Introduction to Digital Marketing

• Overview of the digital marketing landscape.
• Traditional vs. digital marketing.
• Understanding buyer personas and marketing funnels.

Module 2: Search Engine Optimization (SEO)

• On-page and off-page SEO strategies.
• Keyword research and content optimization.
• Link building and technical SEO.

Module 3: Pay-Per-Click (PPC) Advertising

• Introduction to Google Ads and Bing Ads.
• Setting up and managing ad campaigns.
• Budget optimization and bid strategies.

Module 4: Social Media Marketing (SMM)

• Crafting strategies for Facebook, Instagram, LinkedIn, Twitter, and more.
• Running paid campaigns on social platforms.
• Measuring and improving engagement rates.

Module 5: Content Marketing

• Creating engaging blog posts, videos, and infographics.
• Developing content calendars.
• Optimizing content for SEO.

Module 6: Email Marketing

• Crafting effective email campaigns.
• Tools like Mailchimp and Constant Contact.
• A/B testing and analytics.

Module 7: Web Analytics

• Introduction to Google Analytics and Tag Manager.
• Understanding website traffic and user behavior.
• Generating insights and reporting.

Module 8: Advanced Digital Marketing

• Marketing automation tools (HubSpot, Marketo).
• Affiliate marketing and partnerships.
• Strategies for influencer and viral marketing.

Module 9: Capstone Project

• Developing a comprehensive digital marketing strategy for a real-world business.
• Presenting campaign results and analysis.

• Master fundamental and advanced digital marketing concepts.
• Understand and implement SEO, SEM, and PPC strategies.
• Create and manage social media campaigns for various platforms.
• Learn email marketing techniques to nurture leads and boost conversions.
• Develop content marketing strategies that engage and inform.
• Analyze campaign performance using analytics tools like Google Analytics.
• Use marketing automation tools to streamline efforts.
• Gain skills in affiliate marketing, influencer marketing, and e-commerce.

• Google Ads and Analytics
• Facebook Ads Manager
• Canva and Adobe Spark
• Ahrefs, SEMrush, and Moz